Ways we Use ChatGPT to Supercharge Website Performance

If you’ve ever felt stuck trying to figure out how to get more clients, improve your online visibility, or make your website actually work for your business–it’s a common roadblock.

The good news? You don’t need a full-time team to make big improvements. At Perlee Digital, we’ve found that using AI tools like ChatGPT can boost how efficiently and effectively we market websites for both ourselves and our clients.

In this blog, we’ll walk you through six simple, beginner-friendly ways you can use ChatGPT to improve your website marketing and overall performance. We’ll also share the exact prompts you can try today.

Before we get into the AI side of things, let’s talk about what we mean by “website performance.”

It’s not just about speed (though that matters). It’s about:

• How easily people can find you on Google
• How clearly you explain what you do
• How quickly your visitors become leads or customers

If your website isn’t doing all of the above, it’s time for a tune-up. And ChatGPT can help.

ChatGPT is an AI-powered chatbot from OpenAI. It can help generate content, brainstorm ideas, reword things, and even help you create outlines or basic drafts.

But here’s the deal: it doesn’t do the work for you. It’s not here to replace writers or strategy. It’s a tool that can help you get started faster, create more consistently, and refine your message.

Think of it like having an assistant who never runs out of ideas (or gets tired of your questions).

Whether you’re working solo or with a team, these are real ways we use ChatGPT at Perlee Digital to help websites work smarter, not harder.

1. Generate Blog Post Ideas That Attract Visitors

A blog is one of the best ways to rank on Google and show your expertise. But brainstorming blog topics? That’s where a lot of people get stuck.

With ChatGPT, you can quickly come up with a list of blog post ideas based on your audience, niche, or trending keywords.

Prompt to try:
“Give me 10 blog post ideas for a fitness coach targeting busy professionals.”

2. Help with SEO Keywords and Meta Descriptions

Want more people to find your site? You need to speak the language they’re searching for.

ChatGPT can suggest keyword ideas, page titles, and even meta descriptions to help your site show up in search engines.

Prompt to try:
“Suggest keywords and a meta description for a blog post about healthy meal prepping for families.”

3. Draft the First Version of Your Website Copy

Writing your homepage or services page from scratch can be overwhelming. ChatGPT can help you create a rough draft or layout you can build on.

Prompt to try:
“Create a homepage outline and sample copy for a local pet grooming business.”

It won’t be perfect, but it gives you a head start (and helps avoid that dreaded blank page).

4. Come Up with Social Media Content That Drives Traffic

Your website and social media shouldn’t be separate. Your social posts should support what’s on your site–like your services, blog posts, or special offers.

Use ChatGPT to help you write captions or post ideas that send people back to your website.

Prompt to try:
“Write 5 Instagram captions promoting a blog post about the benefits of professional branding.”

5. Improve Your Emails and Get More Opens

Emails still work, and they’re a great way to get more clients. But generic emails won’t cut it.

ChatGPT can help you write more engaging subject lines, structure your emails better, and keep your tone conversational (not salesy).

Prompt to try:
“Rewrite this email to be more friendly and engaging: ‘Hi, just following up on our last conversation…’”

6. Repurpose Content So You Get More From It

Already created a blog post or a landing page? You don’t need to reinvent the wheel. ChatGPT can help you break it into smaller pieces like social posts, newsletter intros, or even YouTube video scripts.

Prompt to try:
“Turn this blog post into a LinkedIn post that highlights 3 key takeaways and includes a call to action.”

Let’s be clear: ChatGPT is a tool, not a replacement

It won’t, and shouldn’t, replace human strategy. It won’t know everything about your industry. And it won’t always sound exactly like you.

But when used well, it can:

• Save time
• Spark new ideas
• Help you stay consistent with content
• Give you a rough draft to work from

At Perlee Digital, we use it in exactly this way–to support our creative process, never to replace it.

If you’ve been struggling with website marketing, you have options.

Tools like ChatGPT can help you brainstorm smarter, write faster, and get more from the content you already have. When paired with strategy and a clear message, you’re setting your website up to truly perform–bringing in more traffic, more leads, and more business.

Want Help Putting These Strategies to Work?

We’ve helped dozens of businesses improve their online presence using thoughtful, data-driven strategies and tools like ChatGPT to streamline the process. 

Visit Perlee Digital for more resources, and schedule a free consultation to learn how we can help your website become your #1 lead generator.