How to Rank on Google: What Business Owners Need to Know

Have you ever typed your business name into Google, only to see… nothing? Or maybe you’ve searched for your services and found competitors everywhere, but not your own website. It’s frustrating, right?

If you’re wondering how to rank on Google and why your site isn’t showing up where it should, this blog is for you. We’ll walk through what “ranking” really means, explain how to do SEO in simple terms, and give you some practical, beginner-friendly website optimization tips that can help you get more clients.

When someone types a search into Google–say, “best home remodeling company near me.” Google displays a list of results. The websites listed at the top of the page are said to be “ranking high.” This is where you want to be.

But not all top results are equal. Some are paid ads (marked as “Sponsored”), while others are organic results. These results earn their spot based on trust, relevance, and search engine optimization (SEO). And here’s the kicker: most people scroll right past the ads and click on the first organic listing.

At Perlee Digital, we believe in earning trust through organic strategies–not paid shortcuts. That’s the heart of our approach to SEO.

SEO stands for Search Engine Optimization, and it’s exactly what it sounds like: optimizing your website so search engines like Google can find it, understand it, and show it to the right people.

If Google is like a massive library, SEO is how you make sure your book is labeled correctly, on the right shelf, and easy to find when someone needs it.

Doing SEO well means your website is:

• Easy to read (for both humans and search engines)
• Full of useful, relevant content
• Fast, secure, and mobile-friendly

When all of these pieces come together, you improve your chances of ranking higher on Google.

Here’s why this matters for your business: The higher your site ranks, the more people see it. The more people see it, the more likely they are to visit your site. And the more visits you get? The more chances you have to get new clients.

That’s the real power of SEO. It helps you connect with people who are already searching for what you offer.

Think of your website like a digital storefront. You wouldn’t open a shop down a back alley with no sign, right? SEO makes sure your store is on the main street where people are actually looking.

You don’t need to be a tech wizard to improve your SEO. Here are five beginner-friendly tips that can help you improve your site and start climbing up the rankings.

1. Use the Right Keywords

Start by thinking about what your potential clients are typing into Google. Are they searching for “affordable landscaping in Austin” or “how to fix a leaky faucet”?

Use free tools like Ubersuggest to find popular search terms. Then, add those keywords naturally into your website pages, blog posts, and page titles.

Example: If your blog post is about “how to get more clients as a personal trainer,” make sure that phrase is in your title, headings, and a few times in the content.

2. Make Your Website Mobile-Friendly

More than half of Google searches happen on mobile devices. If your site is hard to use on a phone, Google won’t rank it as highly.

Make sure your site:

• Loads quickly
• Has large, readable text
• Has easy-to-click buttons

At Perlee Digital, we design websites with this in mind–beautiful, responsive, and optimized from the ground up.

3. Write Helpful, High-Quality Content

Content is the backbone of SEO. Blogs, guides, service pages, and FAQs can help you:

• Answer customer questions
• Show your expertise
• Include keywords naturally

When you create content that genuinely helps people, Google takes notice–and your rankings benefit.

4. Improve Page Speed and Performance

Google loves fast websites. If your pages take more than a few seconds to load, visitors may leave, and Google might drop your ranking.

Some quick wins:

• Compress large images
• Minimize pop-ups
• Use a reliable hosting provider

This kind of technical SEO is where having a partner like Perlee Digital comes in handy. We handle the backend so you can focus on your business.

5. Optimize for Local Searches

If you serve a specific city or region, make sure you show up in local search results.
Tips:

• Claim and complete your Google Business Profile
• Add your business location in page titles and content
• Get listed in online directories like Yelp

You won’t rank overnight. That’s normal. Think of SEO like building a reputation–it takes time, but once established, it pays off again and again.

At Perlee Digital, we don’t believe in shortcuts. We use proven strategies to build your digital presence slowly and steadily, so you don’t just rank well now, but continue to grow long into the future.

We’re not just another marketing agency. At Perlee Digital, we combine:

• A data-driven approach to SEO
• High-quality, visually stunning design
• A focus on organic results, not paid ads

We’ve helped dozens of brands build websites that attract leads, rank well, and convert visitors into loyal customers. And we’re ready to do the same for you.

Want to turn your website into your #1 lead generator? Let’s make it happen.

If you’re ready to stop wondering how to rank on Google and start seeing real results, let’s talk.

Visit Perlee Digital’s website to learn more about how we can help you grow your business online. Whether you need a site redesign, an SEO strategy, or just want to get found on Google–we’re here for it.