The Perlee Digital Guide to SEO: How to Rank on Google and Optimize Your Website

As a business owner in 2025, it’s more important than ever to consider your digital presence and the experience a customer takes to find you. Between the vast amount of information and competition online, it is hard to get noticed these days! Not only do you want to connect with your audience, but you want to be the first option they see when they’re searching and provide valuable information that builds trust and engagement with them right off the bat. But how? 

Search Engine Optimization (SEO) is the marketing approach used to communicate your website effectively with the algorithm so it knows when to recommend your business and to whom. Simply put, it makes your website appear when a customer searches for something pertaining to your business. There are two main types of SEO: Paid and Organic. As evidenced by the names, Paid SEO (also called Paid ads) gets you to the top of the search results as a sponsored ad. Organic SEO is what appears directly under these sponsored results – these results are selected by the algorithm based on a formula of different inputs. You have to “earn” these positions, by understanding what the algorithm needs to see to recommend you highly for a given keyword.

Perlee Digital has cracked the code! We are organic SEO specialists offering data-driven solutions to rank your site in the number one position on Google’s search results page – a position that garners close to 40% of all traffic. Keep reading to learn the answers to the following questions:

• What is SEO?
• The difference between Organic SEO vs Paid Ads?
• How to rank on Google in 2025?

What is SEO? Understanding the Basics

Search Engine Optimization (SEO) is the process of effectively communicating what your business is to the search engine algorithm through your website. What does this mean? Well, when looking at a website, you or I may consider the colors, the call-to-actions, and the images to decide whether we like a company or not. The algorithm is different – it is a computer code that has a specified formula that drives its decisions. 

The algorithm is built on this formula and crawlers are constantly scavenging the digital ecosystem for new information. These AI crawlers are looking for new websites, new pages, new information – anything and everything they can find and send to their database: the index. The index is essentially its long-term memory, similar to a filing cabinet, which stores all of the recognized changes and updates made online. 

There is so much information and updates online that these crawlers do not have enough time to get to everything – which is mindboggling. So, the name of the game is to get the attention of these crawlers frequently and to use that attention wisely, so that it can properly categorize your site in the index. This is a complex side of marketing – and you don’t have to face it alone! Click here to see more about our affordable organic SEO plans.

Organic SEO vs. Paid SEO – What’s the Difference?

Organic SEO:

Organic SEO is a free, long-term strategy that improves a website’s ranking through optimization and content marketing. It involves keyword research, backlink building, and high-quality content creation. While it takes time to see results, it is cost-effective, builds credibility, and provides sustainable traffic growth. The number 1 position in the organic search receives 39.8% of all traffic.

Paid SEO (PPC – Pay Per Click):

Paid SEO uses advertisements that appear at the top of search results, requiring businesses to bid on keywords through platforms like Google Ads. It offers instant visibility and faster results in terms of ranking, making it ideal for short-term goals or competitive industries. However, it requires continuous investment to maintain traffic and impact. Additionally, it only attains 3.5% of clicks from the search results page.

How to Rank on Google – Perlee Digital’s Winning Strategy

Perlee Digital combines organic SEO with strategic website design to achieve top rankings on Google, focusing on the key elements. Our high-quality content strategy ensures engaging, evergreen content that attracts and retains users. We understand the formula that is the algorithm and work backwards to create content on your site that is maximized for organic SEO impact.

The algorithm considers the following components:

• Content Quality
• Keyword Optimization
• User Experience
• Backlinks
• Regular Updates

We leverage these inputs to successfully drive your ideal customers directly to your site. The best part of this approach is everything is backed by data! We see the customer journey through a magnifying glass, quickly identifying ways to improve the connection between your brand and the customer. With our team, we package these data points in a straightforward, digestible manner and handle everything from set up to ongoing maintenance. See our story and hear testimonials from our satisfied customers here.

Why SEO Matters for Your Business

SEO is a powerful tool that drives long-term success for businesses by improving visibility and credibility. Higher rankings on search engines result in more leads and sales, as increased website traffic translates into higher conversion rates. An evergreen content strategy ensures that valuable content continuously attracts and nurtures leads without the need for constant, ongoing ad spend. 

Additionally, a well-optimized website enhances brand authority, building trust and credibility among your ideal customers. SEO also plays a key role in holistic marketing, complementing social media, email campaigns, and paid advertising by increasing organic reach and reinforcing brand messaging. By investing in SEO, your business can create a sustainable growth strategy that maximizes online visibility and long-term profitability.

For example, Atlanta restaurant Park Tavern was struggling with low search rankings until they partnered with Perlee Digital. Within 3 months, they saw increased organic traffic, ranking in the top position for targeted keywords, and a significant boost in attendance for sports events, demonstrating the power of our proprietary SEO approach.

In short, an organic SEO strategy can lead to:

• More Leads & Sales 
• Stronger Brand Authority
• A Holistic & Authentic Marketing Approach

Book a Free Consultation with Perlee Digital

SEO is essential for driving website traffic, increasing brand authority, and boosting conversions. By understanding what SEO is, the difference between organic and paid SEO, and how to rank on Google through high-quality content, technical optimization, and strong backlinks, businesses can achieve long-term success.

To take your SEO strategy to the next level, Perlee Digital offers a free consultation to develop a personalized plan tailored to your business needs. Ready to maximize your website’s impact? Click here to chat with us today!