Would You Hire Your Own Website? Let’s Put It to the Test

Picture this: you’re planning an event, searching for vendors online. You click on a website. It loads slowly. The design is confusing. You’re not even sure what the business offers. What do you do?

Chances are, you click away and try the next one.

Now flip the script. What if someone visits your website and feels the same way?
Would you hire your own website?

Whether you’re in events marketing, offering services, or trying to grow your brand, your website should be your hardest-working employee. But if it’s not attracting the right people or converting them into leads, it’s time for a check-up.

Here’s a simple, beginner-friendly way to test your site–and fix what might be holding you back from getting more leads and clients.

The first step is detaching from what you already know. You know your services. You know what your buttons are supposed to do. But new visitors? They don’t.

So let’s pretend you’re them.

Here’s how:

• Open your website in a private/incognito browser.
• Scroll through your homepage to see how many clicks it takes to understand these three questions:
• Can I immediately tell what this business does?
• Is it clear who this is for?
• Am I being guided toward the next step?

If you’re unsure about any of these, your site might be costing you leads.

Quick test: Give a friend 15 seconds to look at your homepage. Then ask them: “What do I do, and what should you do next on my site?” If they can’t answer confidently, your messaging may need work.

You don’t need a fancy focus group. A few trusted people can provide helpful insight, especially if they represent your ideal customer.

Ask them:

• What was confusing?
• What stood out in a good way?
• Was anything broken or slow?
• Would you feel confident working with this business based on the site?

Pro Tip: Watch them navigate your site via Zoom or a screen recording tool. Where they pause or struggle is often where your site needs improvement.

If you’re in events marketing, feedback from past attendees or collaborators can be especially useful. They know what your audience is really looking for.

Appearances aren’t everything. A beautiful website that doesn’t work is like a nice car with no engine.

Let’s go beyond the surface and make sure your site is truly functional and ready to support your website marketing goals.

The Basics:

• Test all your links and buttons – Do they work?
• Use Google PageSpeed Insights – How fast is your site?
• Mobile test – View your site on a phone. Is it responsive and easy to use?

Often-Overlooked Fixes:

• Favicon check – Does your website have that little icon on the browser tab? If not, add it – it improves trust and polish.
• 404 page experience – Try visiting a broken page (e.g., yoursite.com/test). Is your error page helpful or lead into a void?
• Form flow – Submit your own contact form. Was it easy? Did you get a confirmation?
• Accessibility check – Use WAVE to make sure your site works for everyone, including those using screen readers.
• Keyword cannibalization – If you’re using the same keyword across multiple pages, you could be hurting your rankings.

Fixing even one or two of these can give your site a huge boost, especially when it comes to how to get leads from organic traffic.

Now let’s talk about visibility. Because if your site isn’t showing up in Google search results, people won’t even know to visit in the first place.

That’s where SEO–Search Engine Optimization–is key.

What is SEO?

SEO is the process of optimizing your website so it appears higher in search engine results when someone looks for what you offer.

SEO basics to check:

• Do your pages have unique title tags and meta descriptions?
• Are you using relevant keywords naturally in your headers and body content?
• Are images optimized with alt text?
• Do you have internal links between pages and blog posts?

If this feels overwhelming, the good news is that SEO doesn’t have to be complicated. In fact, creating simple, helpful content (like blog posts that answer common questions) is one of the most powerful things you can do.

Want to know whether to improve your current site or start fresh? Check out our website health checklist. 

Once people do land on your site, your next job is to guide them toward action.

That action might be downloading a resource, filling out a contact form, or scheduling a call. Whatever it is, it needs to be easy and compelling.

Lead-converting tips:

• Add a clear CTA at the top and bottom of your pages (“Schedule your free consultation” beats “Submit”).
• Offer a lead magnet – like a checklist, quiz, or free guide in exchange for an email.
• Highlight client testimonials and success stories.
• Keep contact forms short – only ask for what you really need.

If your site is clear, functional, and focused, it becomes a powerful tool for how to get leads on autopilot.

At Perlee Digital, we know how overwhelming website strategy and SEO can feel–especially when you’re focused on running your business or planning amazing events.

That’s why we’ve developed a proven 5-point organic SEO system that takes the guesswork out of ranking and growing online.

What we believe:

• There are no shortcuts in SEO. We focus on lasting results.
• People trust real content more than paid ads.
• Your website should be your #1 marketing asset, not just a placeholder.

Whether you’re ready to build from scratch or improve what you already have, we help you attract the right audience and convert them into real customers.

So ask yourself again: Would you hire your own website?
If the answer’s not a confident “yes,” that’s okay. Now you know how to fix it.

Review your site. Get feedback. Make improvements.
And when you’re ready to grow, know that help is just a click away.

Ready to take your site to the next level? Let’s talk and turn your website into your #1 growth tool.